FOR B2B COMPANIES ABOVE >$30K IN DEAL VALUE

Supercharge Your Go-To-Market Strategy with Clay and AI-Powered Outbound Systems

We build high converting outbound systems for GTM teams using Clay and AI. Say goodbye to the same old prospecting that doesn’t work and watch your outreach efforts turn into conversations that count.

Supercharge Your Go-To-Market Strategy with Clay and AI-Powered Outbound System

We build high converting outbound systems for GTM teams using Clay and AI. Say goodbye to the same old prospecting that doesn’t work and watch your outreach efforts turn into conversations that count.

Connect With Us

Trusted by B2B GTM Teams From

Coding with Robby

Trusted By GTM Teams

Coding with Robby

Cold Outreach Without vs. With Clay and AI-Powered System

Cold Outreach Without vs. With Clay and AI-Powered System

With Clay and AI:

Automated, efficient workflows

Highly personalized and targeted messaging

Increased deliverability and open rates

SDRs can focus on high-level tasks

More meetings and new opportunities

Without Clay and AI:

Manual processes and time-consuming tasks

Low personalization, leading to generic messages

Higher chances of emails landing in spam

SDRs’ time tied up with research and manual work

Fewer meetings and new opportunities

Small Call to Action Headline

What is Clay and Why Will It Transform Your Cold Outreach?

Clay is a go-to-market (GTM) platform that revolutionizes cold outreach by using advanced data gathering and AI-driven personalization.

They send generic, one-size-fits-all emails that no longer effectively engage recipients.

Traditionally, businesses not using Clay fall into one of two categories, and you're probably doing one of these:

They hire costly freelancers and sales teams to manually gather data for crafting personalized emails, a process that is not scalable.

Clay streamlines this process by providing accurate data in minutes, saving time and resources. Best of all, Clay enables scalable personalization, allowing you to create relevant and effective outreach campaigns without the need for costly manual research.

What is Clay and Why Will It Transform Your Cold Outreach?

Clay is a go-to-market (GTM) platform that revolutionizes cold outreach by using advanced data gathering and AI-driven personalization.

Traditionally, businesses not using Clay fall into one of two categories, and you're probably doing one of these:

They send generic, one-size-fits-all emails that no longer effectively engage recipients.

They hire costly freelancers and sales teams to manually gather data for crafting personalized emails, a process that is not scalable.

Clay streamlines this process by providing accurate data in minutes, saving time and resources. Best of all, Clay enables scalable personalization, allowing you to create relevant and effective outreach campaigns without the need for costly manual research.

Traditional Cold Email

✅ Clay and AI-Powered Cold Email

About Lead Assassin

We are a team of Certified Clay Experts and GTM engineers with extensive experience in outbound lead generation.

Our approach seamlessly integrates with your business and GTM teams, enabling us to design and manage AI-driven outbound systems tailored to your unique sales strategy.

Our Core Services

DFY Clay and AI-Powered Outbound System Implementation

We set up the email infrastructure, design outbound workflows, build clay tables and write the copy for you. You will get the expertise of a Certified Clay Expert,

On-going DFY Outbound System Management

We manage and optimize your Clay and AI-powered outbound system. This ongoing service combines the expertise of a Certified Clay Expert and Cold Outreach Strategist into one solution.

Clay Build Services

We create custom Clay tables designed to fit your GTM team's specific needs and requirements, ensuring seamless integration with your outbound processes and optimized for efficient performance.

An hour consultation with our Certified Clay Expert, Ericson Dalusong.


We are a Certified Clay Product Expert!


As part of the top 1% of Clay users, we have deep expertise in leveraging Clay for powerful outbound systems.

Our track record speaks for itself:

100+ Clay tables created for various use cases

Successfully guided 20+ companies in implementing Clay to enhance their outreach and sales processes

Extensive experience in building customized solutions that scale with your business needs


We are a Certified Clay Product Expert!


As part of the top 1% of Clay users, we have deep expertise in leveraging Clay for powerful outbound systems.

Our track record speaks for itself:

100+ Clay tables created for various use cases

Successfully guided 20+ companies in implementing Clay to enhance their outreach and sales processes

Extensive experience in building customized solutions that scale with your business needs

Why Clients Choose Us

Sergio Aparicio

Founder of Onmove

Joanna Fisherman

Director of Employee Assistance Provider

Saxon Huggins

Founder of Rover

What Does Working With Lead Assassin Look Like?

1. Schedule a Free Consultation

We’ll discuss your business goals and demonstrate how our services align with your needs, ensuring a perfect fit.

2. Launch Clay and AI-Powered Outbound Systems

Implement tailored outbound systems that consistently attracts and converts your ideal prospects into loyal customers.

3. Scale with Confidence

Focus on closing deals and growing your business while we handle the technical stuff and dirty work behind the scenes.

We Are On

Explore our Clay builds to see how we're executing cold outreach for our clients

Personalized Outreach to SaaS Using Clay.com

How We Built a $40k Pipeline in 2 Weeks Using Clay.com & Store Leads

Automate Cold Outreach to YouTubers with Clay.com

We Are On

Explore our Clay builds to see how we're executing cold outreach for our clients

Personalized Outreach to SaaS Using Clay and Instantly

Automate Cold Outreach to YouTubers with Clay and Apify

Personalized cold emails using AI Snippets and Claygent

Featured Case Studies

Case Study

CREATIVE / AUGMENTED AND VIRTUAL REALITY

Catalyst VR is a Virtual Reality company that specializes in creating immersive experiences for a variety of industries. Despite their innovative offerings, they have been facing a significant challenge – a lack of a consistent stream of leads entering their pipeline.

Case Study

TECHNOLOGY & SAAS

Rover is a provider of employment and recruitment data solutions, offering valuable data to employers, recruiters, and HR tech/services to improve their hiring processes and boost revenue.

Join Our Newsletter

Sign up for our weekly newsletter and get instant access to our Clay Basic Fundamental Course and over 140K+ leads with verified email addresses to jumpstart your outreach.

Join Our Newsletter

Sign up for our weekly newsletter and get instant access to our Basic Fundamental Clay training and over 140,000 leads with verified email addresses to jumpstart your outreach.

The Founders

Leading the team at Lead Assassin are its founders Louise and Ericson.

At the helm of Lead Assassin are co-founders Ericson and Louise, two innovators with a knack for staying ahead of the game. Their shared enthusiasm for learning and clear vision drives the agency forward. 

They’re all about exploring the latest in outbound lead generation, AI, and tech trends, ensuring Lead Assassin remains a leader in the field.

ERICSON DALUSONG

Certified Clay Expert and Cold Outreach Strategist

"He specializes in creating effective go-to-market (GTM) strategies that boost business growth using the latest technologies and insights. Ericson is also a part of Clay’s Creator Community and a graduate of their first Cohort Program."

LOUISE GABRIELLE

Certified Clay Expert and Cold Outreach Strategist

"Louise oversees our operations and ensures quality at every step. She is the driving force behind our innovative strategies, using her expertise in customer acquisition and business development to fuel client growth."

Meet The Team

PHOEBE SELIM

Certified Clay Expert and AI-powered SDR


"Specializes in building and optimizing AI-powered Clay systems to enhance data-driven outreach and drive targeted market growth."

REMUS GANZAN

Certified Clay Expert and AI-powered SDR


“Expert in utilizing Clay and AI to uncover new business opportunities and automate highly personalized outreach strategies.”

JC LISING

Certified Clay Expert and Sales Automation Specialist

“Focused on integrating AI and Clay to build scalable sales systems that drive consistent results and improve client engagement.”

More Testimonials From Our Clients

Oren Gutman

Co-Founder, Venture Growers


"Great communication and great results. Goes the extra mile to make the client happy and to make a workable deal where all parties are happy. Highly recommend this team to anybody looking for a strong b2b lead generation service."

Doug Crisona

Chief Executive officer, BIGWAVE Agency


"I’ve been in lead generation for 10 years and needed a new strategy after several failed attempts. Ericson and his team proved their expertise by quickly devising a plan for a last-minute project to promote an event for Fortune 500 executives. They executed flawlessly, meeting our lead goals."

Motti Stenge

Co-Founder, Textgrid.io


“It’s a pleasure to work with Ericson and his team. They take responsibility for their job and puts in the hard work. His team is always available whenever I want to meet and ask questions or go over anything.”

Steven Gordon

COO and Founder, The Unwelcome Group


"Ericson and his team are true professionals. They set up a LinkedIn Lead Gen system that increased our call bookings by 240% in the first month. They work quickly, are always responsive, and also helped us organize our internal sales processes to scale effectively."

John Lindsay

Chief Executive officer, ProfitExits.com


“This team knows what they are doing. Ideal for someone who wants a result but does not know nor understand the lingo and latest lead generation techniques.”

Noah Tetzner

“If you have an opportunity to work with Lead Assassin, do yourself a favor and don’t pass it up! Ericson and his team delivers excellent results.

If you’re seeking help with cold outreach, he is your guy! 5 stars and my highest recommendation!”

Browse More Verified Testimonials On Upwork

Our Tech Partners

Coding with Robby

FAQ's

What services does Lead Assassin offer?

Lead Assassin specializes in implementing AI and Clay-powered outbound systems to enhance your lead generation and outreach efforts.

How does your AI-powered outbound system work?

Our system uses AI and Clay to automate and personalize outreach at scale, targeting the right prospects and ensuring a steady stream of high-quality leads.

Is there an investment to build the system, or will I only pay once I see results?

Yes, there is an investment required to build the outbound system. This investment provides a shortcut, saving time and resources without enduring the technical challenges and sleepless nights we faced to master effective prompting, continuous testing of AI tools, and outbound lead generation.

Do you offer guaranteed results?

No, we don't offer guaranteed results. Success depends on various factors, including your offer, market conditions, and competitive advantage, not just the outbound system.

What happens once the Clay and AI powered outbound system is built?

We will manage the system and continuously optimize it to ensure a consistent stream of leads. We also handle positive responses and set appointments so you can focus solely on closing deals.

Why should I choose Lead Assassin over other service provider?

Lead Assassin combines AI and Clay expertise to deliver tailored outbound strategies that meet your specific business needs. 

Ready to supercharge your GTM with Clay and AI-powered outbound systems?

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