We are hiring!
CERTIFIED CLAY PRODUCT EXPERT
We build Clay-powered GTM workflows that streamline your sales, drive pipeline and growth.
Our team of Clay experts and GTM engineers automate critical parts of your sales operations so you can generate more qualified leads, close deals faster, and scale and scale with less manual effort.
TRUSTED BY 100+ B2B BUSINESSES
CORE SERVICES
Smarter systems. Streamlined GTM. Stronger pipeline.
Outbound System Build
Too much time. Not enough pipeline. We fix that with Clay-powered outbound systems that generate conversations with your dream clients—without the manual grind.
Custom GTM Engine
Your tools shouldn’t work in silos. We connect your outbound, inbound, and RevOps into one GTM system powered by Clay, AI, and other tech stacks so everything scales in sync with your sales process.
CRM Enrichment
Stale CRM data kills deals. We run a full audit, clean up your contacts, and enrich them with Clay—so your sales team always works with accurate, actionable data.
Clay Table Building
Most Clay builds are bloated or too basic. We build focused, high-performance tables tailored to your GTM motion—ready to plug into outbound, inbound, or RevOps.
1:1 Consultation
Broken GTM slows growth. Book a 1:1 with our GTM Expert to fix, optimize, or map workflows across outbound, inbound, or RevOps.
HOW IT WORKS
We build systems that power your entire GTM motion.
Diagnose
We start by auditing your current sales motion and from there, we identify gaps, inefficiencies, and opportunities for automation, so we can build a smarter GTM workflow.
Architect
Once we know what’s broken (or missing), we design the strategy. We lay out the systems, tools, and automation flows you’ll need—so everything works together and scales with your goals.
Build
Our GTM Engineers, Clay Operators, Deliverability Specialist and Automation Specialists turn the plan into a working system—custom Clay tables, CRM enrichment, and campaign workflows included.
Launch
We launch the full system, track how it performs, and refine it as needed—keeping your pipeline steady and hands-off.
TESTIMONIALS
Hear it straight from our clients
Darshan Chavan
Director of Qualification Edge
Philip Smith
Director of Education Marketing Agency
Motti Stenge
Co-Founder of Textgrid
Sergio Aparicio
Founder of Onmove
Joanna Fisherman
Director of Employee Assistance Provider
Saxon Huggins
Founder of Rover
HIGHLIGHTS
We are leading the GTM Movement
We lead Clay Club Manila and hosted the first-ever GTM event in the city. We continue to grow a vibrant community of 300+ builders, operators, and GTM Engineers across the Philippines - sharing real-world use cases and pushing what’s possible with Clay and other GTM tools.
Hosting GTM-focused events every quarter to share use cases, tools, and playbooks with the community.
Built a growing ecosystem of GTM-savvy professionals and early Clay adopters in Asiaies through Clay implementation and outbound design.
MORE TESTIMONIALS
Loved by founders worldwide
Great communication and great results. Goes the extra mile to make the client happy and to make a workable deal where all parties are happy. Highly recommend this team to anybody looking for a strong b2b lead generation service.
Oren Gutman
Co-Founder at Venture Growers
I’ve been in lead generation for 10 years and needed a new strategy after several failed attempts. Ericson and his team proved their expertise by quickly devising a plan for a last-minute project to promote an event for Fortune 500 executives. They executed flawlessly, meeting our lead goals.
Doug Crisona
CEO at BIGWAVE Agency
It’s a pleasure to work with Ericson and his team. They take responsibility for their job and puts in the hard work. His team is always available whenever I want to meet and ask questions or go over anything.
Motti Stenge
Co-Founder at Textgrid
Ericson and his team are true professionals. They set up a LinkedIn Lead Gen system that increased our call bookings by 240% in the first month. They work quickly, are always responsive, and also helped us organize our internal sales processes to scale effectively.
Steven Gordon
COO and Founder at The Unwelcome Group
This team knows what they are doing. Ideal for someone who wants a result but does not know nor understand the lingo and latest lead generation techniques.
John Lindsay
CEO at ProfitExits
If you have an opportunity to work with Lead Assassin, do yourself a favor and don’t pass it up! Ericson and his team delivers excellent results.
If you’re seeking help with cold outreach, he is your guy! 5 stars and my highest recommendation!
Noah Tetzner
CEO at Profitwithpodcasting
MEET OUR FOUNDER & GTM LEAD
Built by a Founder who’s sent millions of cold emails and hundreds of GTM workflows
Over the past six years, Ericson has helped businesses scale by leveraging AI-driven pipeline generation and GTM automation. He has sent millions of cold emails and generated over 5,000 B2B sales opportunities using advanced GTM strategies.
FAQ
Everything You’re Wondering (We’ve Heard It Before)
What services does Lead Assassin offer?
Lead Assassin specializes in building Clay workflows for Outbound, Inbound and Revenue Operations.
Why should I choose Lead Assassin over other service provider?
You don’t have to choose us, and that’s okay. At the end of the day, the right agency is the one that aligns with your specific needs and goals. While we could talk about how great we are, we believe the best way to know if we’re the right fit is to have a conversation. Simply book a call, and let’s find out together.
Do you offer guaranteed results?
No, we don't offer guaranteed results. Success depends on various factors, including your offer, market conditions, and competitive advantage.
What type of clients do you work with?
We work with a wide range of B2B businesses. However, the majority of our clients are SaaS companies and B2B service providers, including software development agencies and data or cybersecurity firms.
What is Clay, and why should I use it in 2025?
Clay is a platform that integrates with over 100+ other tools, enabling you to build an effective GTM strategy. It simplifies and automates tasks such as list building, research, data enrichment, and more, helping your team save time and focus on high-value activities.
As 2025 brings an increasing need for smarter, faster workflows, Clay empowers GTM teams to streamline operations, reduce manual effort, and stay competitive.
Ready to automate your GTM and unlock more pipeline without more headcount?
