CERTIFIED CLAY PRODUCT EXPERT

We build Clay-powered GTM workflows that streamline your sales, drive pipeline and growth.

Our team of Clay experts and GTM engineers automate critical parts of your sales operations so you can generate more qualified leads, close deals faster, and scale and scale with less manual effort.

TRUSTED BY 100+ B2B BUSINESSES

Coding with Robby

CORE SERVICES

Smarter systems. Streamlined GTM. Stronger pipeline.

Outbound System Build

Too much time. Not enough pipeline. We fix that with Clay-powered outbound systems that generate conversations with your dream clients—without the manual grind.

Custom GTM Engine

Your tools shouldn’t work in silos. We connect your outbound, inbound, and RevOps into one GTM system powered by Clay, AI, and other tech stacks so everything scales in sync with your sales process.

CRM Enrichment

Stale CRM data kills deals. We run a full audit, clean up your contacts, and enrich them with Clay—so your sales team always works with accurate, actionable data.

Clay Table Building

Most Clay builds are bloated or too basic. We build focused, high-performance tables tailored to your GTM motion—ready to plug into outbound, inbound, or RevOps.

1:1 Consultation

Broken GTM slows growth. Book a 1:1 with our GTM Expert to fix, optimize, or map workflows across outbound, inbound, or RevOps.

HOW IT WORKS

We build systems that power your entire GTM motion.

Diagnose

We start by auditing your current sales motion and from there, we identify gaps, inefficiencies, and opportunities for automation, so we can build a smarter GTM workflow.

Architect

Once we know what’s broken (or missing), we design the strategy. We lay out the systems, tools, and automation flows you’ll need—so everything works together and scales with your goals.

Build

Our GTM Engineers, Clay Operators, Deliverability Specialist and Automation Specialists turn the plan into a working system—custom Clay tables, CRM enrichment, and campaign workflows included.

Launch

We launch the full system, track how it performs, and refine it as needed—keeping your pipeline steady and hands-off.

TESTIMONIALS

Hear it straight from our clients

Darshan Chavan

Director of Qualification Edge

Philip Smith

Director of Education Marketing Agency

Motti Stenge

Co-Founder of Textgrid

Sergio Aparicio

Founder of Onmove

Joanna Fisherman

Director of Employee Assistance Provider

Saxon Huggins

Founder of Rover

HIGHLIGHTS

We are leading the GTM Movement

We lead Clay Club Manila and hosted the first-ever GTM event in the city. We continue to grow a vibrant community of 300+ builders, operators, and GTM Engineers across the Philippines - sharing real-world use cases and pushing what’s possible with Clay and other GTM tools.

Hosting GTM-focused events every quarter to share use cases, tools, and playbooks with the community.

Built a growing ecosystem of GTM-savvy professionals and early Clay adopters in Asiaies through Clay implementation and outbound design.

MORE TESTIMONIALS

Loved by founders worldwide

Great communication and great results. Goes the extra mile to make the client happy and to make a workable deal where all parties are happy. Highly recommend this team to anybody looking for a strong b2b lead generation service.‎

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Oren Gutman

Co-Founder at Venture Growers

I’ve been in lead generation for 10 years and needed a new strategy after several failed attempts. Ericson and his team proved their expertise by quickly devising a plan for a last-minute project to promote an event for Fortune 500 executives. They executed flawlessly, meeting our lead goals.

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Doug Crisona

CEO at BIGWAVE Agency

It’s a pleasure to work with Ericson and his team. They take responsibility for their job and puts in the hard work. His team is always available whenever I want to meet and ask questions or go over anything.

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Motti Stenge

Co-Founder at Textgrid

Ericson and his team are true professionals. They set up a LinkedIn Lead Gen system that increased our call bookings by 240% in the first month. They work quickly, are always responsive, and also helped us organize our internal sales processes to scale effectively.

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Steven Gordon

COO and Founder at The Unwelcome Group

This team knows what they are doing. Ideal for someone who wants a result but does not know nor understand the lingo and latest lead generation techniques.

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John Lindsay

CEO at ProfitExits

If you have an opportunity to work with Lead Assassin, do yourself a favor and don’t pass it up! Ericson and his team delivers excellent results.

If you’re seeking help with cold outreach, he is your guy! 5 stars and my highest recommendation!

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Noah Tetzner

CEO at Profitwithpodcasting

MEET OUR FOUNDER & GTM LEAD

Built by a Founder who’s sent millions of cold emails and hundreds of GTM workflows

Over the past six years, Ericson has helped businesses scale by leveraging AI-driven pipeline generation and GTM automation. He has sent millions of cold emails and generated over 5,000 B2B sales opportunities using advanced GTM strategies.

FAQ

Everything You’re Wondering (We’ve Heard It Before)

What services does Lead Assassin offer?

Lead Assassin builds advanced Clay systems to streamline Outbound, Inbound, and Revenue Operations. We design, deploy, and optimize workflows that automate GTM motions so your pipeline runs faster, cleaner, and on autopilot.

Why should I choose Lead Assassin over other service provider?

You don’t have to choose us, and that’s okay. At the end of the day, the right agency is the one that aligns with your specific needs and goals. While we could talk about how great we are, we believe the best way to know if we’re the right fit is to have a conversation. Simply book a call, and let’s find out together.

What type of clients do you work with?

We work with a wide range of B2B businesses. Most of our clients are startups and service providers in the B2B space especially those in software, web development, and tech-enabled services.

What is Clay, and why should I use it?

Clay is a platform that connects with 100+ tools to help you build smarter GTM workflows. It automates manual tasks like list building, enrichment, and research—so you or your team can save time and focus on high-impact work. As GTM teams face increasing pressure to move faster in 2025, Clay empowers them to streamline operations, reduce busywork, and drive better outcomes across the funnel.

How is your service different from hiring an in-house team or freelancer?

We’re not here to “fill a seat.” Our team brings years of GTM and Clay-specific experience, with 80+ systems deployed across startups and scaling B2B teams. You’re not hiring a junior or someone learning on the job—you’re getting proven operators who’ve seen what works (and what doesn’t).

What tools do you work with besides Clay?

While Clay is our core, we work with a stack of tools to power full-funnel automation—including n8n, Instantly, HeyReach, Zapier, Make, and HubSpot. If there’s a better or faster way to move data, enrich leads, or trigger actions, we’ll find it and wire it up..

Can you integrate your workflows with our existing CRM or tools?

Yes. Most of the systems we build are designed to sync with CRMs, outbound tools, and internal dashboards. We use automation platforms and APIs (like n8n, Zapier, or direct integrations) to make sure everything plays nicely together—without creating a mess.

What kind of results can I expect?

We don’t promise magic, but we do promise motion. You can expect faster lead routing, more qualified accounts, cleaner data, and smoother handoffs across your sales team. The actual numbers? That depends on your offer, list, and goals—but we’ve helped teams 3x reply rates, double qualified demos, and save hundreds of hours with the right systems in place..

Do you offer guaranteed results?

Success depends on several factors outside our control—like your offer, timing, market conditions, and competitive edge. What we do guarantee: we’ll build you the best possible system to set you up for success.

Can you train our team to manage Clay internally?

Yes! If you prefer to keep things in-house, we offer Clay training sessions for founders, marketers, and sales ops teams. We’ll teach your team how to think like a GTM engineer—so you can scale what we build or even clone it across other segments.

Ready to automate your GTM and unlock more pipeline without more headcount?

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