WHITETOWER CASE STUDY

How Whitetower closed 2 deals with a targeted cold outreach campaign powered by Clay

Client Overview

Whitetower is a digital agency based in Sydney, known for working with some of Australia’s leading brands. They specialize in delivering effective digital solutions that help businesses achieve their goals.

In 2024, Whitetower set out to expand its client base by targeting small- and medium-sized e-commerce brands.

To support this initiative, they partnered with us to create a campaign focused on promoting their Conversion Rate Optimization (CRO) services to this growing market.

The Challenge

Whitetower’s goal of targeting small- and medium-sized e-commerce brands came with a unique challenge: their ideal customer profile (ICP) had very specific requirements, making lead qualification a time-consuming and labor-intensive process.

To qualify as a lead, prospects needed to meet these criteria:

-Platform: Must be using Shopify.

-Revenue: Generating between $3M and $10M annually.

-Product Offering: Listing more than 50 products on their website.

-Pricing: An average product value of $100.

-Bounce Rate: A specific threshold aligned with conversion rate optimization needs.

This level of precision required manual research to ensure prospects were a good fit.

Compounding the issue, the company’s owner—who was the most skilled at qualifying leads—was the one managing this process.

This created a significant bottleneck, as it demanded a considerable amount of his time and effort, limiting the potential for scaling outreach effectively.

The Approach

To help Whitetower overcome their lead qualification bottleneck, we implemented a robust outbound system that automated not only outreach but also the research and qualification process.

By integrating a suite of tools with Clay, we streamlined their workflow and ensured they could efficiently target the right prospects.

1. Storeleads

We used Storeleads to source high-quality e-commerce data. This tool provided detailed information such as:

-The platform being used (e.g., Shopify).

-The pricing structure of products.

-The number of products listed online.

This allowed us to quickly identify prospects that aligned with Whitetower’s ICP.

2. OpenAI

By integrating OpenAI with Clay, we leveraged tools like Claygent and the 4.0 mini model to extract deeper insights, including:

-Bounce rate percentages.

-The top 3 products listed on a prospect’s website.

-Top 2 competitors of our prospects.

Here’s a screenshot of how we’ve extracted the competitor names:

This automated much of the manual research previously required, saving significant time and effort.

3. Twain.ai

To personalize the outreach for each prospect, we utilized Twain.ai, incorporating the data gathered through our system.

This enabled us to craft tailored messages that resonated with prospects and improved engagement rates.

Here are some sample unique emails generated by Twain for each prospect:

The simplicity, relevance, and strategic competitor callout made this email incredibly effective.

We even made a whole video sharing our strategy! Check it out here.

4. Instantly.ai

Finally, we automated the outreach process using Instantly.ai.

The Results

In two weeks, we were able to generate two solid pipeline opportunities for Whitetower.

A week later, following the message shared in the screenshot below, the client shared during our meeting that both deals had been successfully closed.

It was rewarding to see the system we built deliver results so quickly. By automating the outbound motion and outreach process, we made it easier for Whitetower to connect with the right prospects and close deals faster.

Ready to build a system that delivers results?

Let’s talk about how we can help you streamline your outreach, save time, and connect with the right prospects—and see if we’re the right fit for your goals.