6 opportunities per 2K emails with a fully automated GTM engine

Fraudio, a seed-funded fraud detection and anti-money laundering (AML) platform serving issuers, banks, acquirers, and merchants, was relying on a completely manual outbound process.

The Challenge

• Their single SDR was building lead lists in Apollo, exporting CSVs, and manually reaching out without any sequencers
• Every opportunity was manually logged in HubSpot
• A large, unclean CRM database lacked structure and up-to-date information
• Scaling outreach and leveraging data for GTM operations was nearly impossible

What We Built

Clay-Powered GTM Engine: Using Clay, HubSpot, Slack, OutboundSync, Instantly, HeyReach, and custom APIs, we created a system that automates contact list building and personalized outreach campaigns at scale.

CRM Automation: Outbound campaigns sync with HubSpot via OutboundSync. Every contacted lead is automatically added to HubSpot and their status updates instantly when they reply — keeping the CRM accurate and up to date.

Data Enrichment: The system cleans, enriches, and updates CRM data in real time — including legacy records.

Competitor Intelligence: Prospects engaging with competitor LinkedIn pages are identified and automatically added to the outreach flow.

Results

• For every 1,500–2,000 email sends, we generate 6 opportunities and 2–3 meetings booked per week
• Eliminated repetitive manual work like CSV uploads and CRM data entry
• Transformed the CRM into a single source of truth that fuels cold calling and manual ABM
• Freed the team to focus on closing deals and customer learning, not data maintenance

Impact

Fraudio now runs a scalable, automated GTM system that connects data, outreach, and insights into one performance engine. What used to be manual and inconsistent is now efficient, data-driven, and compounding in value — allowing the team to scale outbound without hiring more SDRs.

Results in Action