ROI Calculator
See what outbound can do for your pipeline
Plug in your numbers and see how an outbound engine translates into meetings, revenue, and ROI — across conservative, mid-range, and optimistic scenarios.
Your Pipeline
Average Contract Value (ACV)
$1,000$500,000
Total Emails Sent / Month
1,00050,000
Meeting Booked Rate
5%100%
Deal Close Rate
5%100%
Your Investment
Outbound Tools Costi
Lead Assassin Service Feei
Total Monthly Investment$4,500/mo
Scenarios vary by positive reply rate only — meeting booked rate and deal close rate stay the same across all three
Outbound Funnel
Emails Sent
20,000100%
Positive Replies
600.30%
Meetings Booked
2135%
Deals Closed
420%
Emails Sent
20,000100%
Positive Replies
600.30%
Meetings Booked
2135%
Deals Closed
420%
Monthly Revenue
$40,000
4 deals × $10,000 ACV
$480,000
$40,000/mo × 12 months
Net Monthly Profit
$35,500
$40,000 revenue − $4,500 investment
ROI (12 months)
8.9x
$480,000 revenue ÷ $54,000 cost
Break-Even Analysis
1
Deals to Break Even
$4,500 investment ÷ $10,000 ACV
2.2
Months 1 Deal Covers
$10,000 ACV ÷ $4,500 investment
$214
Cost Per Meeting
$4,500 investment ÷ 21 meetings
Strong Fit
Your deal size and projected ROI make outbound a strong investment. Most of our clients in this range see positive ROI within the first 60 days and continue scaling from there.
Scenario Comparison
| Metric | Conservative | Mid Range | Optimistic |
|---|---|---|---|
| Positive Reply Rate | 0.20% | 0.30% | 0.40% |
| Positive Replies | 40 | 60 | 80 |
| Meeting Booked Rate | 35% | 35% | 35% |
| Meetings Booked | 14 | 21 | 28 |
| Deal Close Rate | 20% | 20% | 20% |
| Deals Closed | 3 | 4 | 6 |
| Monthly Revenue | $30,000 | $40,000 | $60,000 |
| Annual Revenue | $360,000 | $480,000 | $720,000 |
| Net Monthly Profit | $25,500 | $35,500 | $55,500 |
| ROI Multiplier | 6.7x | 8.9x | 13.3x |
| Cost / Meeting | $321 | $214 | $161 |
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