Blog

Insights for GTM builders

Outbound recipes, tool comparisons, playbooks, and client wins — practical content for teams building pipeline.

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Playbooks

The Modern Guide to Hiring Talent in the Philippines

How I built a high-performing remote team in the Philippines — from sourcing and vetting candidates to training them from the ground up. A practical, experience-based guide for agency and business owners.

Ericson·Feb 28, 2026

Comparison

Instantly vs Smartlead in 2026: The Definitive Cold Email Platform Comparison

An in-depth, unbiased comparison of Instantly and Smartlead — pricing, deliverability, features, pros and cons, and which platform fits your outbound strategy in 2026.

Ericson·Feb 23, 2026

Outbound Recipes

Clay Waterfall Enrichment Recipe: How We Get 90%+ Email Coverage for B2B Outbound

The step-by-step waterfall enrichment setup we use to chain multiple data providers in Clay, hitting 85-95% verified email coverage while keeping costs under $0.10 per lead.

Ericson·Dec 15, 2025

Tool Drops

5 n8n Workflows That Automate Your Entire Outbound Operation

Practical n8n automation recipes that eliminate manual work from your outbound process.

Ericson·Oct 5, 2025

Clay Event

Inside GTM Week in San Francisco: What Happens When the Best GTM Minds Get Together

A first-hand account of GTM Week and the Sculpt conference by Clay in San Francisco — exclusive dinners, laser tag, and rooftop meetups with the founders behind Clay, SmartLead, HeyReach, FullEnrich, and more.

Ericson·Sep 25, 2025

Clay Event

Clay Club Manila: How We Built the First GTM Community in the Philippines

From a 30-person meetup in Taguig to sold-out masterclasses in Makati — how Clay Club Manila grew to 300+ members across 3 events and became Southeast Asia's first GTM engineering community.

Ericson·Aug 28, 2025