How PeoplesHR Broke Into the Philippine Market With a Scalable GTM Engine

Challenge

PeoplesHR, a leading HRTech platform serving Asia and Africa, provides an enterprise-grade HR solution designed to simplify complex HR processes with user-friendly, secure, and innovative tools — backed by over 25 years of HR expertise.

As the company looked to expand into the Philippine market, they faced a critical challenge:

Their outreach process was manual and inefficient, relying on downloading lists from Apollo and manually uploading them into campaigns.
Finding qualified accounts in the local market was difficult due to fragmented data sources.
They needed local expertise combined with deep GTM and technical automation skills to drive a qualified pipeline from the hotel and manufacturing industries.

Solution

Lead Assassin implemented a custom GTM automation system to help PeoplesHR expand faster and smarter into the PH market.

We deployed Clay, Instantly.ai, HeyReach, Apify, and a few other supporting tools to automate list building, outreach, and CRM enrichment — creating a system that continuously feeds the CRM with new, qualified accounts.

Our approach was both localized and technical:

Localized insight: We understood the nuances of the Philippine market — how to reach decision-makers, what messaging resonates, and which data signals matter most.
Technical execution: We connected Clay directly to their CRM, ensuring all new accounts, enriched contacts, and outbound activities automatically sync.
Data-driven outreach: We used automation to personalize campaigns at scale — targeting relevant hotel and manufacturing prospects.

This blend of cultural understanding and technical precision gave PeoplesHR a GTM engine built for long-term success.

Results

In three months, the system delivered measurable outcomes:

Generated meetings and conversations with top companies in the Philippines

Converted one outbound opportunity into a $93K closed deal (confirmed by the client).

We automate how new accounts and leads are sourced — then sync everything with the CRM so your data stays fresh and actionable.

A repeatable, automated outbound process designed for scalability and localization.

Impact

PeoplesHR now has a solid, automated outbound foundation for the Philippine market — a localized, data-driven GTM motion that combines automation with human insight.

They’ve moved from static lists to a living, breathing system that fuels their CRM, scales their outreach, and delivers tangible revenue impact.