Scaling Outbound for a Leading Australian Web Design Agency

Challenge

WolfIQ, a web design agency based in Australia, was recently acquired by an investor who wanted to accelerate business growth through outbound. While the team had strong creative and digital expertise, they lacked the technical know-how to fully leverage Clay for identifying buying signals and automating prospecting workflows.

They needed a partner who could help them:

Use Clay effectively to target and qualify leads.
Build and run high-performing outbound campaigns.
Generate consistent meetings and opportunities to scale revenue.

Solution

Lead Assassin partnered with WolfIQ to launch and manage their outbound lead generation engine, combining automation, personalization, and collaboration.

We used Clay, Instantly.ai, HeyReach, and supporting tools to build and execute campaigns that identify ideal prospects and engage them at scale.

Our approach emphasized partnership and agility:

We collaborated closely with WolfIQ’s team to co-create campaign ideas, test messaging angles, and refine targeting.

We used Clay to identify relevant buying signals and enrich contact data, ensuring high-quality outreach.

In this screenshot, we’re identifying companies running on WordPress — checking which ones are using outdated versions and analyzing their load speed. While this can be done manually, the difference is that we’re doing it at scale, automating the entire process for them.

We also automated the process of identifying key decision-makers and verifying if they’re the right contacts to reach out to. Using Clay’s email waterfall, we were able to find and validate their work email addresses with high accuracy.

We handled the outbound campaign management and ensure we’re sending 10k emails per month.
We supplied high-intent, phone-verified leads directly to their SDR, empowering them to focus on cold calling and live conversations rather than manual searching for prospects.

This collaboration transformed WolfIQ’s outbound motion from manual efforts into a repeatable, data-driven system.

Results

Over the course of 7 months, the partnership has delivered consistent results:

Delivered over $335k worth of pipeline opportunities.

Significant time savings — their internal team now focuses on following up and closing deals instead of manual prospecting.

Impact

WolfIQ now operates with a scalable, automated outbound process that continuously fuels their pipeline. The combination of collaboration, automation, and data-driven targeting has helped them expand their client base and grow predictably — without adding internal headcount.