CASE STUDY

ATALYST VR

NICHE: Creative / Augmented and Virtual Reality

INTRODUCTION AND BACKGROUND

Catalyst VR is a Virtual Reality company that specialises in creating immersive experiences for a variety of industries. Despite their innovative offerings, they have been facing a significant challenge – a lack of a consistent stream of leads entering their pipeline.

Challenges Faced

Rover’s success relies on effectively showcasing the value of their products to potential customers, primarily through software demonstrations.

However, the company encountered a significant challenge—struggling to generate an adequate number of leads and secure software demo requests.

This shortfall hindered their growth and sales endeavors, prompting Rover to seek assistance from Lead Assassin to bolster their demo generation efforts.

What We Did

We began by identifying and segmenting Catalyst VR’s target audience based on industry, interests, and specific demographics. This helped us create a more precise outreach plan.
Crafting compelling and personalised email messages, we initiated a series of cold email campaigns. These messages were customised to resonate with each recipient, ensuring that the communication felt relevant and engaging.
We built a refined and highly targeted list of potential leads, ensuring that it aligned perfectly with Catalyst VR’s ideal customer profiles.
Throughout the engagement, we closely monitored campaign performance, tracking open rates, response rates, and other key metrics. This data-driven approach allowed us to make real-time adjustments for improved results.

Results and Highlights

Within 90 days of working with our team, Catalyst VR saw significant results from the cold email campaigns we launched on their behalf. We were able to generate more than 150 new sales contacts or meetings for the company.

This represents a substantial increase in the number of leads entering their pipeline and is a clear indication that our approach is working.

Some Examples:

Clemenger Melbourne – Over $578 million in revenue per year

Chep Network – Over $100 million in revenue per year

Traffik – One of the fastest-growing agencies in Sydney

Cold Email Campaign Statistics

Our cold campaigns get an average of 70% open rates and 5-15% response rates. The standard open rate for cold email campaigns is between 30% to 40% only, and 3% for response rates.

Australia Campaign-

Overall Statistics

UK Campaign-

Overall Statistics

CONCLUSION

In our collaboration with Catalyst VR, we transformed their lead generation efforts by implementing a strategic and personalised approach. Through audience segmentation, personalised cold email campaigns, refined list building, automated follow-ups, and diligent performance tracking, we achieved significant results within just 90 days.

CASE STUDY

ONMOVE

NICHE: Web Development and Creative Digital Agency

INTRODUCTION AND BACKGROUND

Onmove is a dynamic web development and creative digital agency based in Sydney, that has made its mark by serving clients across various industries. Their impressive portfolio includes collaborations with renowned brands like Anytime Fitness, Ascent Global Group, and UTS Football.

Challenges Faced

Initially, Onmove partnered with another agency for their lead generation efforts, which yielded positive results in the beginning.

However, their progress suddenly hit a roadblock when the agency stopped delivering the desired outcomes. This setback prompted Onmove to seek a more reliable solution, leading them to discover Lead Assassin.

What We Did

Our mission was to rebuild Onmove’s lead generation system from the ground up. To achieve this, we leveraged the potential of both cold email and LinkedIn channels, ensuring a comprehensive approach to reaching potential clients.

We revamped and fine-tuned the previous email scripts that had shown promise. By enhancing the personalisation and relevance of the email content, we aimed to capture the attention of potential clients effectively.
We meticulously curated a list of potential clients that aligned perfectly with Onmove’s requirements. Through a series of tests, we identified that construction companies and businesses in the hotel and travel industry were particularly interested in Onmove’s services. This allowed us to tailor our outreach for maximum impact.

Results and Highlights

Our strategic approach to lead generation produced notable outcomes for Onmove:

We sent out 4.48k+ emails leading to 163 responses in 3 months of outreach
We were able to achieve a 1% positive response rate translating to 30 meetings with highly qualified prospects
According to the client, these interactions resulted in the successful closure of five deals, each project having an average value ranging from $8,000 to $20,000 AUD

Some Examples:

Here are some sample responses from our cold email outreach:

CONCLUSION

Our strategic lead generation efforts for Onmove over three months led to valuable meetings with qualified prospects, resulting in successful project closures. This case study underscores the importance of effective lead generation in driving business growth.