CASE STUDYÂ
We encountered specific challenges along our journey:
- Initially, our primary source of clients was word-of-mouth referrals, which provided a steady stream of business each month.
- Over time, we heavily relied on Upwork as a lead generation source, but this limited our ability to find the right clients—those who were genuinely committed to business growth, valued our expertise, understood the importance of our rates, and had realistic expectations about the time it takes to achieve results.
To address these challenges, we took the following strategic actions:
- We established a robust lead generation system consisting of 10 domains, each with 10 email accounts, enabling us to send a total of 1,000 emails daily.
- Our focus shifted towards identifying premium clients who genuinely needed our services. These clients typically had average deal sizes ranging from $8,000 to $500,000 per client.Â
- We assembled a dedicated team responsible for managing responses, constructing curated lead lists, and scheduling appointments. This setup allowed our CEO to concentrate on closing sales and expanding our operations, unburdened by the intricacies of lead generation.
As a result of the targeted lead generation campaigns, Lead Assassin was able to generate tons of highly qualified and ready-to-buy leads.
Here are some sample responses from our cold email outreach:
Implementing lead generation for our business empowered us to scale our monthly revenue from $6,000 to $30,000, marking an impressive 400% growth in just less than 6 months.
Here are some sample responses from our cold email outreach:
The results of this campaign demonstrate that Lead Assassin truly believes in the effectiveness of its services and that it practices what it preaches.Â
This case study is a clear example of how the agency ‘drinks its own wine’ and trusts its own capabilities to generate leads and grow its business. The use of targeted lead generation campaigns, combined with the team’s expertise helped to reach the right target audience, in the right way and at the right time.
