CASE STUDY
Business Coach
Niche: Management Consulting
INTRODUCTION AND BACKGROUND
Our esteemed client, a seasoned Executive Coach, has dedicated over 25 years to refining the managerial, leadership, and communication capabilities of business executives.
Despite this wealth of experience, our client was encountering difficulties in generating a substantial number of potential clients for his executive coaching practice. Our analysis revealed the following key issues:
- He had not explored cold email as a lead-generation tool.
- His approach to LinkedIn outreach was yielding less-than-optimal results.
What we Did
- We initiated segmented cold email campaigns tailored to specific target audiences, ensuring each message was custom-fit and personalised
- We overhauled and fine-tuned his current LinkedIn messaging sequence
- We fully managed the lead generation activities such as list building, campaign maintenance, audit, tracking of qualified leads, and auto-forwarding positive replies to the client
- Hosted weekly 1-hour strategy calls to discuss campaign performance, and action items, and to provide suggestions for improvements.
Over a span of six months of outreach, we have carried out and achieved the following:
- Sent almost 7k emails and achieved a 49% open rate
- Sent 5k+ LinkedIn connection requests and messages to target prospects
- Attained an impressive response rate of 6.51%, particularly noteworthy given that our primary targets are high-ranking decision-makers from large corporations and Fortune 500 companies.
- Our cold email and LinkedIn campaigns have generated 35+ meetings booked and hundreds of potential opportunities
Cold Email Campaign Statistics
LinkedIn Campaign Stats
Here are some sample responses from our cold email outreach:
According to the client, our outreach effort has led to 5 closed deals which resulted in a 200% increase in his revenue.
In conclusion, our engagement with the seasoned Executive Coach highlights the transformative power of strategic lead generation. By addressing the challenges faced and implementing tailored outreach strategies, we have revitalised the client’s executive coaching practice.
CASE STUDY
Niche: Management Consulting
To help drive more sign-ups for their webinars, Vital Metrics partnered with our team and was asked to work at the last minute to promote an event for high-level executives at Fortune 500 companies.
We utilised LinkedIn outreach as a key strategy, which enabled us to significantly boost webinar signups within a short period of 3 weeks. We were able to drive 401+ registrations in this short span, as can be seen in the screenshot of registrations provided below:
In conclusion, the targeted lead generation campaign developed by Lead Assassin for Vital Metrics was a great success. By utilising LinkedIn outreach as a key strategy, we were able to drive 401+ webinar signups, significantly surpassing the registration numbers of previous webinars.
The results of this case study demonstrate the effectiveness of targeted lead-generation campaigns in reaching the right audience and driving webinar sign-ups. It also showcases the power of LinkedIn outreach as a way to reach potential leads and generate results in a short time.