CASE STUDY
ROVER
Rover’s success relies on effectively showcasing the value of their products to potential customers, primarily through software demonstrations.Â
However, the company encountered a significant challenge—struggling to generate an adequate number of leads and secure software demo requests.Â
This shortfall hindered their growth and sales endeavors, prompting Rover to seek assistance from Lead Assassin to bolster their demo generation efforts.
- We established a comprehensive cold email and LinkedIn lead generation system that consistently generated a stream of high-quality leads. This system aimed to identify and engage potential customers effectively.
- We actively managed the leads within Rover’s CRM, facilitating efficient lead tracking and follow-up processes. This meticulous approach significantly contributed to increasing their conversion rates by 30%
- Â Our team took full responsibility for managing responses and scheduling appointments, enabling Rover to focus their efforts on sales. This streamlined approach ensured that no potential opportunity was missed.
In the initial 60 days of our outreach, we successfully arranged over 30 meetings with recruitment firms by leveraging cold email and LinkedIn outreach.
In just 60 days, Rover made significant progress. They managed to secure more than 30 meetings with recruitment firms, and this success was largely attributed to our effective outreach strategies.
CASE STUDYÂ
Textgrid is a startup SMS API provider renowned for its customisable SMS messaging solutions tailored for businesses. Despite their cutting-edge technology, the company encountered a pressing issue—a lack of a steady influx of leads into their sales pipeline.
As a newcomer in the SMS API industry, Textgrid found themselves competing against well-established giants like Twilio, intensifying the challenge of generating leads and carving out their market presence.
Textgrid’s dedicated team invested significant time and effort into lead generation endeavors, but the results fell short of fueling their ambitious business growth aspirations. In light of this formidable challenge, Textgrid turned to the expertise of Lead Assassin, seeking a strategy to consistently generate qualified leads while setting themselves apart from formidable competitors in the SMS API arena.
In response to Textgrid’s lead generation challenge, we embarked on a comprehensive strategy designed to revamp their outreach efforts:
- We conducted in-depth market research to identify Textgrid’s ideal target audience, enabling us to pinpoint specific industries and niches with the highest potential for conversions. We found that companies using GoHighlevel technology and EHR companies are the best target audience for Textgrid
- Crafting tailored email campaigns and personalised messaging, we initiated strategic outreach efforts aimed at engaging and resonating with potential clients, emphasizing Textgrid’s unique selling points.
The results of the partnership between Textgrid and Lead Assassin were impressive, with a significant increase in the number of leads entering the client’s pipeline.Â
We were able to help Textgrid go from an average of 2 leads per month to 30 leads per month using our cold email and LinkedIn outreach strategies.
This increase in leads represents a significant boost to the company’s growth prospects.
Cold Email Campaign Statistics
Our cold email campaigns tend to get around 40-50% of the emails opened, and we receive responses from about 3-5% of the recipients. As a result, we typically arrange 5 to 8 meetings each week for this client.
One of the major highlights of our engagement was the success of our efforts in booking meetings with some of Textgrid’s dream clients.
Our team was able to schedule meetings with well-known companies such as Aircall.io, Calendly.io and TigerConnect, which helped Textgrid to increase its brand visibility and credibility.
Here are some sample responses from our cold email outreach:
Overall, the partnership between Textgrid and Lead Assassin was a resounding success, generating significant new leads for the company and putting it on a strong growth trajectory.