CASE STUDY 

NICHE: PLUMBING AND ELECTRICAL
INTRODUCTION AND BACKGROUND
Man with a Wrench, a full-service plumbing, electrical, and HVAC company initially focused on serving residential clients in the Greater Toronto Area. However, recognising the untapped potential in the B2B sector, they sought to explore opportunities in the B2B space.
Challenges Faced

Venturing into the B2B space presented a challenge for Man with a Wrench, as they lacked the expertise and knowledge required to acquire leads in this new territory.

What We Did

In response to Man with a Wrench’s aspiration to tap into the B2B market, we embarked on a transformative journey:

  • We collaborated with Man with a Wrench to define their ideal B2B target audience, identifying property managers, building management companies, and hotels as the key prospects.
  • We developed an end-to-end lead generation system, ensuring a consistent flow of B2B leads on a weekly basis.
  • Our team took charge of handling responses and appointment bookings, streamlining the lead conversion process.
Results and Highlights

Within 90 days of running B2B lead generation campaigns, Man with a Wrench saw impressive results. 

We generated over 50 high-value B2B sales calls with some of the largest property and building managers in the Greater Toronto Area, including Del Suites, Carson Dunlop, Royal LePage, and Percy Ellis.

COLD EMAIL CAMPAIGN STATISTICS

LINKEDCAMPAIGN STATISTICS

COLD EMAIL CAMPAIGN STATISTICS

We generated over 50 high-value B2B sales calls with some of the largest property and building managers in the Greater Toronto Area, including Del Suites, Carson Dunlop, Royal LePage, and Percy Ellis.

Sample Responses

CONCLUSION

In just three months, Man with a Wrench’s journey into working with bigger companies, guided by Lead Assassin, was successful. They found new clients in the B2B space allowing their business to grow and thrive in exciting new ways.

With good email response rates, their campaign showed how reaching out to the right people can help a business grow and succeed in new areas. 

It’s a great example of how smart marketing can open doors to new opportunities and help a business become even more successful.