CASE STUDY
GRENKE Australia encountered specific challenges:
- Initially, they handled lead generation in-house, which consumed a significant amount of time on tasks like list building and campaign management, diverting their focus from core sales activities.
- Despite their efforts, their in-house campaigns did not yield the desired outcomes. They aimed to connect with potential partners capable of offering their products to end customers but faced challenges as many of their emails ended up in spam folders.
- Another issue was the high expenditure associated with lead generation, which was not delivering commensurate results.
GRENKE Australia sought to address these challenges by partnering with Lead Assassin, who implemented the following strategies:
- Transitioning from in-house lead generation to a more efficient outsourced approach.
- Revamping their campaigns to enhance deliverability and reach potential partners effectively
- Streamlining lead generation processes to reduce costs and maximise ROI.
Within a mere 3-month span of conducting lead generation efforts, we accomplished the subsequent outcomes:
- 5,638+ emails sent with a 34.75% open rate
- Above average response rate of 5.27% or equivalent to 290 responses
- We had over 60 meetings with potential partners who are ready to offer their products to customers.
Here are some sample responses from our cold email outreach:
Several of these leads have successfully transformed into strategic partners, contributing to GRENKE’s expansion of its partner network in Australia and subsequent revenue growth.
In addition, the campaign has not only generated brand awareness but has also led to inbound inquiries. People have been reaching out to GRENKE Australia after hearing about their services from individuals who received emails through our outreach efforts according to this client.
In partnering with Lead Assassin, GRENKE Australia successfully navigated the challenges they faced in lead generation. The transition from in-house efforts to outsourcing proved instrumental in streamlining operations and refocusing efforts on core sales activities.
Our revamped campaigns not only improved deliverability but also opened doors to potential partners who had previously been challenging to reach. The results speak for themselves, with numerous leads converting into strategic partners. This influx of new partnerships not only expanded GRENKE’s network in Australia but also fueled revenue growth.
