CASE STUDY 

NICHE: HEALTH AND WELLNESS
INTRODUCTION AND BACKGROUND
AskDrNandi.com is an online platform dedicated to promoting healthy and sustainable living through organic food choices and natural remedies.

The site features a wide range of content and resources, including recipes, articles, and videos, but struggled to find potential clients who are interested in Dr. Nandi’s sponsorship opportunities.

Challenges Faced

The team behind AskDrNandi.com recognised that in order to grow their reach and impact, they needed to find the right partners. 

They partnered with our team to find prospects who share their values and mission to promote organic food choices.

What We Did

In response to AskDrNandi.com’s challenge of finding suitable sponsorship partners, we developed a tailored strategy to enhance their outreach efforts:

  • We conducted a thorough analysis to identify potential partners who align with AskDrNandi.com’s mission and values, ensuring a strong foundation for collaboration.
  • Crafting personalised messages and tailored communication, we initiated strategic outreach efforts to engage and resonate with potential sponsorship partners, emphasizing the shared commitment to promoting organic food choices and healthy living.
  • We closely monitored campaign performance metrics, including response rates and partnership inquiries, to continually refine our approach and maximise effectiveness.
Results and Highlights

During the initial stages of our campaigns, we were able to secure a significant number of inquiries and bookings with major corporations. Examples of these companies include:

SOME EXAMPLES:
N

Spice World – $300mm+ in revenue per year

N

Freshnlean – over $100mm in revenue per year

N

Bellabeat – a fast-growing company that recently raised $18.8mm in funding

N

Convosight – just raised $9mm in funding

N
SafeCatch – a leading alternative food company

The campaigns continue to generate a steady stream of incoming bookings and our client has converted some of these leads into sales at a high conversion rate.

Below are some sample lead responses
from our cold email outreach:

Replies from LinkedIn Outreach:

CONCLUSION

The outcome of this campaign demonstrates the effectiveness of targeted lead-generation campaigns in finding the right partners that align with a particular mission. 

This in turn helped AskDrNandi.com grow and increase their impact in the organic food market.