CASE STUDY 

NICHE: MARKETING
AND ADVERTISING
INTRODUCTION AND BACKGROUND
Venture Growers is a business consulting firm that helps small and medium-sized businesses grow. They specialise in a wide range of industries, including health and wellness.
However, despite their extensive knowledge in various business areas, the company was struggling with B2B lead generation efforts. The team at Venture Growers didn’t have the expertise to run effective cold email and LinkedIn campaigns.
Challenges Faced

Venture Growers encountered difficulties in generating B2B leads effectively. 

Their struggle stemmed from a lack of expertise in running successful cold email and LinkedIn campaigns, impeding their ability to reach potential clients and expand their business.

What We Did

In response to Venture Growers’ lead generation challenges, we devised a comprehensive strategy to enhance their outreach efforts:

  • We conducted meticulous research to identify Venture Growers’ ideal target audience within the health and wellness industry, enabling us to pinpoint potential clients with specific needs
  • Crafting tailored email and LinkedIn campaigns with personalised messaging, we initiated strategic outreach efforts designed to engage and resonate with potential clients, emphasizing Venture Growers’ expertise
  • We closely monitored campaign performance metrics, including open rates, response rates, and lead conversion rates, to continuously optimise our approach and maximise effectiveness.
Results and Highlights

The partnership between Venture Growers and Lead Assassin generated impressive results within a short period of time. 

Within 90 days of running campaigns, we were able to generate 50+ meetings with companies that were looking for ways to increase their social media presence, website traffic, and B2B leads.

SOME EXAMPLES:
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Level Healthcare Solutions
N
Nutronco
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Bella Beat
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Keva Health

Cold Email Campaign
Statistics

Our cold email campaigns typically achieve open rates ranging from 45% to 80%, with response rates falling between 3% and 8%. On average, we secure 3 to 5 new leads per week for this client.

CONCLUSION

Overall, the partnership between Venture Growers and our team was a resounding success, generating significant new leads for the company and putting it on a strong growth trajectory.