CASE STUDY
Initially, Onmove partnered with another agency for their lead generation efforts, which yielded positive results in the beginning.
However, their progress suddenly hit a roadblock when the agency stopped delivering the desired outcomes. This setback prompted Onmove to seek a more reliable solution, leading them to discover Lead Assassin.
Our mission was to rebuild Onmove’s lead generation system from the ground up. To achieve this, we leveraged the potential of both cold email and LinkedIn channels, ensuring a comprehensive approach to reaching potential clients.
- We revamped and fine-tuned the previous email scripts that had shown promise. By enhancing the personalisation and relevance of the email content, we aimed to capture the attention of potential clients effectively.
- We meticulously curated a list of potential clients that aligned perfectly with Onmove’s requirements. Through a series of tests, we identified that construction companies and businesses in the hotel and travel industry were particularly interested in Onmove’s services. This allowed us to tailor our outreach for maximum impact.
Our strategic approach to lead generation produced notable outcomes for Onmove:
- We sent out 4.48k+ emails leading to 163 responses in 3 months of outreach
- We were able to achieve a 1% positive response rate translating to 30 meetings with highly qualified prospects
- According to the client, these interactions resulted in the successful closure of five deals, each project having an average value ranging from $8,000 to $20,000 AUD
Sample responses from our cold outreach:
Here are some sample responses from our cold email outreach:
Our strategic lead generation efforts for Onmove over three months led to valuable meetings with qualified prospects, resulting in successful project closures. This case study underscores the importance of effective lead generation in driving business growth.
CASE STUDY
WEBCODA
To help Webcoda grow, we created a system to find and connect with potential clients. This system had two main parts:
- We sent carefully crafted emails to people who could become Webcoda’s clients. These emails were personalised and tailored to each recipient.
- We used LinkedIn, a professional networking platform, to connect with important people in companies that could use Webcoda’s services.
- We didn’t stop there. We managed this entire process for Webcoda, so they didn’t have to worry about anything other than closing deals and taking care of the leads we brought to them.
Our approach delivered impressive results:
- We sent 1.8k emails in 2 months and achieved a 34.02% open rate
- We have received 76 responses and 17 of them have been converted into meetings
- Webcoda saw a significant increase in the number of promising leads coming into their sales pipeline.
Below are some sample responses from our cold email outreach:
In this case study, Webcoda, a high-end web development company, transitioned from relying solely on referrals to actively seeking new clients. By implementing a targeted lead generation system, including personalised emails and LinkedIn outreach, they broadened their client base.